Privacy Policy
Effective Date: September 2026. This Privacy Policy explains how Brightways collects, uses, stores and protects personal information when you visit our website and use our services.
Brightways Drycleaners ("Brightways", "we", "us" or "our") respects the privacy of our customers and website visitors. Our website is available at www.brightwaysdrycleaners.com. This Privacy Policy applies to information collected through our website and the online services made available through it.
1. Information We Collect
Customer Account Information
- Mobile phone number
- Name and other information provided by you
- Account-related information
- Login and authentication information
- Information associated with your bookings and service requests
Our website may use phone-number-based OTP authentication for customer account access. Where OTP authentication is enabled, the mobile number provided by you may be used to verify your identity and provide secure access to your account.
Booking and Service Information
- Customer name
- Mobile number
- Pickup or delivery address
- Service requested
- Booking/order details
- Article or garment-related information
- Preferred pickup or delivery information
- Communication and service-related information
Contact Information
If you contact Brightways through our website or other communication channels, we may receive information such as your name, phone number, email address, message and other information that you voluntarily provide.
2. How We Use Your Information
We will use personal information for the purposes for which it was collected or for other purposes permitted by applicable law.
- Creating and managing customer accounts
- Verifying customer identity through OTP authentication
- Processing and managing bookings
- Arranging pickup and delivery
- Providing dry-cleaning and related services
- Communicating with customers regarding bookings and services
- Responding to enquiries and customer-support requests
- Maintaining service and transaction records
- Displaying relevant information within your customer account
- Managing and securing our website
- Preventing unauthorized access, misuse or fraud
- Improving our website and customer experience
- Complying with applicable legal and regulatory requirements
3. WhatsApp
Our website contains WhatsApp buttons on pages including Services, Stores, Contact and pickup-related sections. When you select a WhatsApp button, you may be redirected to WhatsApp or a WhatsApp web service using a WhatsApp link such as wa.me. Any information you provide through WhatsApp, including your phone number, messages, images, location or other information, may be processed by WhatsApp in accordance with WhatsApp's own terms and privacy practices. Brightways does not control how WhatsApp independently processes information on its platform.
4. Google Maps
Our Stores page may contain embedded Google Maps to help customers locate Brightways outlets. When an embedded Google Map is loaded or used, Google may process certain technical or other information in accordance with Google's applicable terms and privacy practices. Brightways does not control Google's independent processing of information.
5. Customer Accounts and Bookings
Our website may provide customer account functionality, including phone-number-based login, OTP authentication and access to booking information. Information associated with your account and bookings may be stored in our database and may be accessible to authorized Brightways personnel where necessary to provide and manage our services. Customers are responsible for keeping access to their mobile phone and OTPs secure and should not knowingly share OTPs with others. Brightways will not normally ask customers to disclose an OTP through an unsolicited communication.
6. Administrative Access
Brightways may maintain an administrative system for authorized personnel to manage customer accounts, bookings and service operations. Access to administrative functions is restricted to authorized personnel based on operational requirements. Customer information available through administrative systems is intended to be used only for legitimate Brightways business and service purposes.
7. Information Sharing
Brightways does not sell customer personal information as a business practice. We may disclose or provide access to personal information where reasonably necessary to: provide and manage our services; operate and maintain our website; process customer bookings; facilitate pickup and delivery; provide customer support; maintain our database and technical infrastructure; authenticate customer accounts; protect the security of our systems; and comply with applicable law or lawful requests.
- Provide and manage our services
- Operate and maintain our website
- Process customer bookings
- Facilitate pickup and delivery
- Provide customer support
- Maintain our database and technical infrastructure
- Authenticate customer accounts
- Protect the security of our systems
- Comply with applicable law or lawful requests
We may use third-party technology or service providers to support website hosting, authentication, database, communication or other technical functions. Where third-party services are used, their processing of information may also be governed by their own terms and privacy policies.
8. Data Storage and Security
Customer information may be stored electronically in databases or systems used to operate Brightways' website and services. Brightways takes reasonable technical and organizational measures to protect personal information against unauthorized access, misuse, alteration, disclosure or loss. However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
9. Data Retention
Brightways may retain personal information for as long as reasonably necessary for: providing and managing services; maintaining customer accounts; maintaining booking and transaction records; customer support; resolving complaints or disputes; preventing fraud or misuse; and complying with applicable legal obligations. Different categories of information may be retained for different periods depending on their purpose and applicable requirements.
- Providing and managing services
- Maintaining customer accounts
- Maintaining booking and transaction records
- Customer support
- Resolving complaints or disputes
- Preventing fraud or misuse
- Complying with applicable legal obligations
10. Your Rights
Subject to applicable law, you may have rights regarding your personal information, including rights to request information about personal data held or processed by Brightways; request correction of inaccurate or incomplete information; request deletion of personal information where applicable; withdraw consent where processing is based on consent, subject to applicable law; and raise a complaint regarding the processing of your personal information. Requests may be made using the contact details provided below. Brightways may need to verify your identity before processing a request involving personal information or an account.
- Request information about personal data held or processed by Brightways
- Request correction of inaccurate or incomplete information
- Request deletion of personal information where applicable
- Withdraw consent where processing is based on consent, subject to applicable law
- Raise a complaint regarding the processing of your personal information
11. Children's Information
Our website and services are not specifically directed towards children. Brightways does not knowingly seek to collect personal information from children except where permitted by applicable law and with the required authorization or involvement of a parent or lawful guardian. If you believe that personal information relating to a child has been provided to us inappropriately, please contact us so that we can review the matter and take appropriate action.
12. Third-Party Links and Services
Our website may provide access to third-party services such as WhatsApp and Google Maps. Third-party services may have their own terms, privacy policies and data-processing practices. Brightways is not responsible for the independent privacy practices of third parties that we do not control. Customers should review the applicable privacy policies of third-party services before providing information directly to them.
13. Changes to This Privacy Policy
Brightways may update this Privacy Policy from time to time to reflect changes to our website, services, technology, business practices or applicable legal requirements. Any updated version will be published on this page with a revised effective date.
14. Contact Us
If you have questions about this Privacy Policy, wish to exercise an applicable privacy right, or have concerns about how your personal information is handled, please contact us through the contact details published on our website.